A new and improved official Star Trek website re-launched yesterday. It promises to have more content, more merchandise, simply more stuff than it's ever had before. The new website aims to be the one essential spot online for all Trekkers.
The remarkable thing is that 44 years after the original series premiered, and 41 years after that series was canceled by NBC, there are still Trekkers. Millions of them. Around the world. No other television series has ever come close to such staying power, or to generating such enduring passion over a huge fanbase. The reason, presumably, since no one character or group of characters provide a constant focus through the various Trek series, is the society and the universe depicted in the stories. The human society of the Federation is advanced, extremely wealthy, and tolerant of all peoples. The show also features interesting alien societies, and the interactions among cultures are the springboards for many stories. Perhaps the real key to the longevity of the franchise, however, is its attempts to deal with serious issues affecting the human condition-- race relations, war, cultural diversity, scientific progress, and a fundamental optimism about the future.
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