Farmers Insurance is currently airing a television commercial that shows a fake space capsule crashing into a little fake house. This happens in a presumably fake classroom. It seems the company offers homeowner's insurance that will protect against your home being hit by space debris.
Of course, no person has yet been killed by incoming space debris, and such debris hitting a house or a car is an extremely rare event, so the company stands to make solid money on such a policy. Still, the fact that the company is showcasing such an option might have significance beyond the corporate balance sheet. It suggests the company has data saying the American people are aware of the space debris problem. Perhaps someone in the political class should test that hypothesis. Solving the problem will eventually require someone to step up and say something must be done.
Sunday, January 29, 2012
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