Astronomers estimate there are 160 billion planets in the Milky Way galaxy. Giving each world an unique nane would seem a daunting task, so Uwingu, a new company dedicated to finding new ways to fund space research, is throwing the process open to the public, allowing people to submit names, and to vote on the most popular.
Of course, giving each world its own name probably isn't necessary. Most of them are huge dead rocks, or balls of gas and ice, that will never be important to us. Naming exoplanets that might harbor life and giving all the others simpler designations would probably be sufficient.