NewSpace may be filtering into mainstream consciousness. Siemens is running a television commercial touting its software by highlighting the role the software played in launching SpaceX's Falcon 9 rocket that lifted the Dragon cargo capsule to ISS.
It's probably a positive sign for our future in space that Siemens' ad people assume many people will know about SpaceX and that most of them will see Siemens' association with it as a good thing.
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