Deep Space Industries, a new asteroid mining company, is also starting a retail arm shortly. To be called "Deep Space By Design," the store chain will offer space-themed clothing and other space-related products.
DSBD is no doubt designed to serve a dual purpose. One purpose would be to bring space into the public square in a new way, reaching people who may not have thought much about space before. The second purpose is clearly financial. Making money from asteroid mining might be years away, so having a successful retail operation would give the company a revenue stream in the meantime.
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The store is now open: http://deepspacebydesign.com/
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